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- New data suggests luxury travel is shifting from spontaneity to familiarity.
- Knowing the best surf break, hotel room, tennis court, or restaurant table removes friction and decision fatigue.
- While affluent travellers increasingly seek belonging, most travellers still prioritise novelty due to cost and time constraints.
For some, the novelty of travel is dwindling. Not in the sense that some of the ultra-wealthy no longer hit the skies in search of some much-needed R&R. But the…
