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How to Sell Fragrance Like a Fashion Accessory

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Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.

Included in today’s issue: Athena Club, Cocokind, Discotheque, Dyson, Estée Lauder, La Prairie, Lashify, Mustela, Olipop, Parfums de Marly, Sidia, Starface, Tilt Beauty and Unove.

But first…

Erin Kleinberg, co-founder of The Coveteur, never cared much about beauty. “I grew up as a fashion kid,” she said. “But the more I was on sets and shoots, the more I understood…

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