Loro Piana Continues Its Legacy at The I.C.E. St. Moritz 2026

Loro Piana reaffirms its profound connection to the world of classic automobiles and a refined lifestyle by partnering with The I.C.E. St. Moritz, the International Concours of Elégance, for the third consecutive year. This prestigious two-day winter event, held on January 30th and 31st, 2026, transforms the frozen lake of St. Moritz into a breathtaking stage for automotive excellence, drawing connoisseurs, collectors, designers, and enthusiasts from around the globe.