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Vacation mementos are nothing new – many hotels have long offered more than a standard souvenir for staying guests, whether through tightly curated gift shops or items quietly placed in top suites. But over the past few years, hotel merch, now dubbed ‘resortcore’, has evolved into something far more influential.
Today, the most forward-thinking hotels are building fully formed retail identities through limited-edition capsules, playful collaborations, and designer drops…
