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How ‘Dump Him’ Became a Marketing Strategy

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Forget Valentine’s Day. This year, fashion’s all in on the single lady.

Take the internet savvy womenswear brand Reformation, which swapped its “official boyfriend” advert starring Pete Davidson from last year to a campaign featuring divorce attorney Laura Wasser launching Tuesday, four days after the holiday. In the campaign, Wasser, who is known for her celebrity clients, models a sweatshirt that says “dump him” — a stark reversal from last year’s “official girlfriend”…

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