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HomeLifestyle NewsWhy On’s Hot 2025 Turned Into a Cautious 2026

Why On’s Hot 2025 Turned Into a Cautious 2026

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Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Daylight saving time is back in the US this weekend. Don’t forget to set your clocks, folks.

We’ve got a bit of a juicy newsletter today. Another guest is here! This time, we chat with On co-founder David Allemann following the brand’s hot 2025.

That great year for On is contrasted by a more cautious approach to growth in 2026 — at least for…

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