There likely wasn’t a person in Australia who missed the long-awaited launch of Rhode Beauty in Australia in February. With Hailey Bieber herself visiting Sydney in person to usher in the new era of her brand, needless to say, it was the biggest launch to hit Australia in years.
For many, its entrance into Australia, and into the country’s biggest beauty retailer Mecca, meant finally putting an end to extortionate postal forwarding fees or begging friends who live in the US…

