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After having been blamed for ruining just about every product category imaginable, up to and including wine, it turns out that millennials are now the U.S’s largest cohort of wine drinkers. While winemakers are leaning into narratives and experiences to attract this sizeable demographic, real estate developers are using wine to court high-income members of the generation. Born between 1981 and 1996, many millennials are at peak earning power right now, a fact that property developers…
