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- Rado built its identity around materials designed to resist wear, starting with the scratch-resistant DiaStar.
- High-tech ceramic became the brand’s defining breakthrough, reshaping both durability and design language in watchmaking.
- The Integral 40th Anniversary Edition revisits a 1980s icon with updated scale but unchanged material philosophy.
There is a certain irony at the heart of the Rado brand story, one that permeates through each of its iconic pieces.
At the turn…

