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A Week In Switzerland With Rado And The World’s First Ceramic Watch In Series

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  • Rado built its identity around materials designed to resist wear, starting with the scratch-resistant DiaStar.
  • High-tech ceramic became the brand’s defining breakthrough, reshaping both durability and design language in watchmaking.
  • The Integral 40th Anniversary Edition revisits a 1980s icon with updated scale but unchanged material philosophy.

There is a certain irony at the heart of the Rado brand story, one that permeates through each of its iconic pieces.

At the turn…

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