HomeGeneral NewsCommsCon catchup: Bonfires and fireworks — new ways to measure earned attention

CommsCon catchup: Bonfires and fireworks — new ways to measure earned attention

May 11, 2026

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Earned Attention: Its increasing impact within marketing and new ways to measure it

25 March 2026, Crown Sydney

Rob Lowe, CEO and co-founder of Poem
Tom Walter, Uber ANZ integrated marketing lead

“PR, unfortunately for me, has always felt like a second cousin to…

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