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Nike’s championship tee design process began with looking at athlete and consumer insights. Interestingly, the brand said this research was “specifically tuned to the 14-17-year-old athlete as the muse.” The company has “spent years studying” this teenage demographic, finding that “they gravitate toward [the] new, modern, different,” and that their “fearless, edgy attitude is what’s driving the design language now.” For this New York Knicks design, Nike also cited the…
