Lurpak butter, tinned sweetcorn, soy sauce, toothpaste. No, that’s not a discarded groceries list – that is but some of the flavors in The Ice Cream Project, an annual pop-up by British fashion brand Anya Hindmarch.
Now on its fifth edition, the campaign has fans queuing around the block for the Belgravia cafe, with some waiting hours to buy a scoop or a tub of the novelty ice creams. While some flavors might sound bizarre, the Anya treatment makes them far more…

