How Amangiri Is Rethinking Ultra-Luxury Branded Real Estate

As the hospitality industry rushes to scale branded residence schemes worldwide, Amangiri in southern Utah is taking a quieter and slower approach, introducing an exclusive collection of just 12 homes within the property’s 900 acres of desert landscape. Opened in 2009 in remote Canyon Point, Amangiri has become one of the top luxury resorts in the American West, with rooms starting around $5,000 per night. Ancient rock formations more than 165 million…