I read recently about something called the Baader–Meinhof phenomenon. And when I say “read,” I mean “watched a TikTok,” because I’m in my 30s. Anyway, it’s that thing where once you notice something for the first time—a word, an idea, a person—you suddenly start seeing it or them everywhere. It’s like when you Google an actor, and then he’s in every movie poster and trailer on the planet.
I’m telling you this because lately there’s been one thing Baadering the fuck out…

