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Jaeger-LeCoultre has found a face to match its temperament. The Vallée de Joux Manufacture, one of watchmaking’s most respected names, has named Robert Pattinson its newest Global Ambassador, a pairing that trades celebrity wattage for something quieter: a shared instinct for reinvention and substance over noise. A campaign will debut in mid-September.
The logic is easy to follow. Few actors have reinvented themselves as completely as Pattinson, who turned global Twilight fame into one…
