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If you’re a brand owner dealing with the recent whiskey market struggles, why not try something completely new? That’s not to say that Pinhook Bourbon, which was founded by Sean Josephs in 2010, has had it any worse than any other whiskey brand. Still, the former sommelier and restaurateur has decided to start a new venture, a members-only whiskey club called Old Josephs which allows consumers to join at different tiers and—most importantly—get a new, limited-edition bottle of
