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A Perfume Brand Asks, ‘What China Downturn?’

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Many international fashion and beauty brands are hedging their bets on China, where a faltering luxury market has an economic slowdown.

But those warning signs haven’t deterred niche British fragrance brand Perfumer H. In early 2025, it will open a four-story, 4,000-square-foot store in Shanghai’s fashionable French Concession, near stores like streetwear maker Supreme. In addition to the sales floor, the store will also include a film screening area, a candle refilling station, a tea…

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