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When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the Swedish retailer was often accused of copying was at once inconceivable and daring. The collection, which quickly sold out, set a new precedent in fashion.
Two decades later, the unlikely mashup of two brands has become an industry standard, embraced by labels from Louis Vuitton to Crocs. In that time, the number of collaborations has exploded as…
