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Puma is using AI to bring Manchester City fans closer to the game.
On Monday, the company is launching a platform that will let the football club’s followers use generative AI to design a new uniform for the team. One of those designs, to be selected through a contest, will become Manchester City’s third kit, typically worn in around 10 to 12 matches, for the 2026 season, according to Puma.
The platform leverages generative AI’s ability to let users create high-quality imagery solely…
