BMW Officially Takes Over This Legendary Tuner (Which Is Launching As A Standalone Brand)

• Renowned tuning company Alpina has been fully welcomed into the fold by BMW Group.
• BMW originally acquired Alpina back in 2022, but under the condition that the latter would operate independently until the end of 2025.
• BMW now plans to launch Alpina as an “exclusive standalone brand” alongside BMW, Mini, and Rolls-Royce.

It’s official: as of January 1st, 2026, BMW ALPINA has become an exclusive standalone brand under the BMW Group umbrella – not a trim line, but a…