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[Editor’s note: This interview was conducted prior to the evolving situation in the Middle East]
Years before purpose-driven, conscious travel was having the moment it is now, Muna Haddad was already speaking about the need to change who gets to tell the story of a place on a global stage. With nearly two decades spent developing sustainable tourism projects in Europe and the Middle East, the Jordanian native recognised early on the power imbalance that exists in many destinations, where…
